The Evernote logo always has the elephant incorporated, and the reason is quite simple: elephants have noticeably large memories. You’ll also notice that the elephant’s ear resembles a turned page in a book.
The white negative space that’s right in the middle of the Toblerone logo is actually a bear.
Pinterest is an online community where people can ‘pin’ their favorite pictures to personal boards. The letter P has a hidden pin embedded into it.
Beats is a manufacturer of earbuds, headsets and audio equipment and the ‘b’ in the logo not only represents the name but also looks like a person wearing headphones.